Vittorio Radice 3 4 5 6 A talented creative and brand strategist with 12 years of experience covering advertising, communications projects management, and graphic design. Created his own advertising agency in France with its website nominated at Publissimes 2000 (an annual competition of a famous advertising institute in France) earning excellent critiques. Interviewed by the French press and television as the CEO of own advertising agency, and projects featured at a number of occasions. 7 8 Strategic Process A professional designer combines creative criteria with sound problem‐solving strategy to create and implement effective communication design. A professional designer will submit an initial communication strategy to an organizations management for approval and meet with a client as often as necessary to define ongoing processes and strategy. A professional designer solves communication problems with effective and impactful information architecture. A professional designer becomes acquainted with the necessary elements of a clients business and design standards. A p r o f e s s i o n a l d e s i g n e r c o n d u c t s t h e n e c e s s a r y r e s e a r c h a n d a n a l y s i s t o c r e a t e s o u n d c o m m u n i c a t i o n design with clearly stated goals and objectives. 9 10 11 12 09/2006 06/2007 AEDAS Hong Kong SAR Artistic Director 4th architecture company in the world, (source: BD World Architecture) AEDAS is well known for its cutting edge designs in a diverse range of markets sectors including civic, commercial, education, healthcare, hotel, integrated casino & resort, residential, retail, museum, pharmaceuticals and transport. AEDAS now employs over 1,700 highly qualified architectural staff in 25 offices across 4 continents including Europe, Asia, North & South America. Reported to the Chairman; responsible of a team of 1 design manager and 3 designers in Hong Kong office. Reason for leaving: Despite the plan, the company failed to give any support/budget to this project. My mission was to transform the Graphics Team into a business unit with a target to become an advertising agency/branding consultant as a company of Aedas. Synergy was created through proposing concepts on brand creation, marketing and communications to international clients of Aedas as well as to other external clients. Clients worked with included international banks, hotels, property developers, and charitable organizations. Prior to becoming a business unit, the Graphics Team under my supervision was in charge of all communication supports of the Hong Kong Headquarters. The team worked closely with the architects and Communications on sponsored and international events and exhibitions in Asia, Europe and the Middle East. I attracted important clients in Real Estates in India, Dubai, China and Hong Kong. The first quotations was for an amount of HK$900,000. 13 04/2006 06/2007 MAJESTIC Hong Kong SAR Art Director Majestic Furniture & Interior Design Limited targets on Hong Kong and Canton province. They target not only the residential customers, but also commercial customers, such as retail shops and offices. As used to perform professional technology, Majestic were producing show flats and providing furniture packages as joint promotion with over 80% of Hong Kong main property developers. Reported to the CEO; responsible of a staff of 8 designers. Reason for leaving: Failure to follow up on work permit status. To manage the Design Department of eight staff in interior design and graphic design; To oversee the design for the company, the setup of its showrooms, and the show flats of the land developers; To develop an international image for the group of companies; To manage all the marketing projects, development of the websites, events such as exhibitions, marketing promotion through any media (newspaper, magazine, commercials etc.) 14 06/2004 08/2004 CONTAINERS DU MONDE FRANCE Communications Director Exotic furnish chain with 25 branded stores and approximately 1,000 employees all over France. Sold products include furnishing from Asia, Africa and Indonesia. Reported to the CEO. Reason for leaving: Reason for leaving: Unpaid salary. In charge of internal / external communications of the group; To develop a strategy of communication for the 25 branded stores; Made recommendations on shop interior decoration/design and organized shop openings. 15 12/2002 03/2004 TRAFIC TEAM FRANCE Artistic Director Project Manager An advertising agency based in the south of France with an annual turnover between 5M – 10M Euros. Clients were from all sectors including cosmetics, services, governmental institutions, trade institutions, farm produce and wine growing industry. Reported to the CEO; managing 1 graphic designer, suppliers, Reason for leaving: Company went bankrupt because clients failed to pay Since my appointment, I gained loyalty from several accounts and secured new accounts in various sectors. Accounts included Mairie de La Brède, Group Panther (International Brand), Institut Arnaud, Jean-Claude Biguine, Cottage, Bonzaï Hotels, Kargo-Brico-Lots (1-2M euros budget/year), Sitoflor, Wynn's, B3e, Alliance Bordeaux... 16 08/1998 11/2002 DUM DUM FRANCE CEO Creative Director An advertising and web design agency created by myself and was highly complimented on its quality of care and individuality by the craftsmen, SMEs and Large Accounts. The Internet creation sites benefited from media coverage, thanks to our "up market" positioning. As a result we proceeded to the TV channel M6 Bordeaux and received a feature/an article in the daily "Sud‐Ouest" in Bordeaux. Our site was nominated for Publissimes 2000 (a competition organized locally by ESC "Ecole Supérieure de Commerce" of BORDEAUX to reward the best advertising companies in all media categories), and we had more than 20,000 connections within the first month of existence. We also had an excellent review on www.Praktica.net; where it was the site of the week. Between 700,000‐900,000 Euro of revenue was generated during the fourth year of operation. Permanent staff of 2 associates + freelance staff for occasional projects. Reason for termination: Incredible amount of taxes in France (!) Accounts secured included institutional, B2B, law firms, professional guides/ reviews, cosmetics-beauty-fashion international companies and other corporations. Because of our creativity, we gained loyalty of companies such as subsidiaries of IBM and Mediamétrie (the biggest company in audience ratingParis Inter-professional audience measurement and survey company]. 17 11/1997 07/1998 EGMA CONCEPT FRANCE Artistic Director An advertising agency based in South of France with 3 employees Clients were from big corporation and institutions. The biggest client was Ministry of Gabon, Africa. Reported to the CEO; Reason for leaving: Received a lot of compliments and support from clients and decided to start my own agency. Responsible for clientele development and design objects. 04/1997 10/1997 Editions Du HA FRANCE Graphic Designer A publishing house publishing approximately 20 books, reviews, maps and guides of cities. Reported to the CEO; Reason for leaving: Change for better prospect. 18 19 A short video clip for The Cityscape in Dubai, international event. Concept + Realization 20 Video 15” for CityScape DUBAI, international event. Integrated into the booth I created for this event. Concept + Realization 21 My first mission in Aedas: finding a concept for their next exhibition in Dubai for the Cityscape. Requested: a panel of 9 x 4 m Solution: The “circle” concept. I liked to show the connections between all the Aedas projects, I was searching what can be used to show this circulation… A bit like cells in our body, connected together and circulate dynamically… Here it is! I’ll work on a circular concept, like the cells, connected between them and support/vectors of the projects. Some circles on the booth are lighted, one of them will be used for video (see previous slide) on plasma screen. 22 The panel for Dubai Cityscape 23 Mini brochure created for the Cityscape Dubai; real size: 9 cm. Following the same concept of circle in making a circular brochure, easy to put in a suit pocket. 24 Mini Circular brochure 25 Mini circular brochure 26 Ad in magazine 27 Ad in magazine 28 Ad/Sponsoring in magazine 29 30 31 32 33 34 35 36 37 38 39 40 41 42 To sum up: Graphics design Advertising campaigns Strategy thinking Motion video Sound designer Photographer Textile design Writer Blogging 43 44 45 Lacanau Beach, in the South West of France Bordeaux, in the South West of France Bordeaux, in the South West of France 46 47 48 English Blog Flickr Twitter French Blog Jaiku CPluv Facebook My VIDEO YouTube Feeds Linke din Vuvox Brightkite RSS 50 anteneo didier10dier@yahoo.fr anteneo@msn.com 51